Objective:
Airbyte for E-commerce Data Pipelines
Develop a centralized e-commerce data pipeline for comprehensive reporting and analytics.
Process:
- Connected and integrated data from multiple sources, including Shopify, Posthog, Customer.io, Klaviyo, PostgreSQL, and Iterable, using Airbyte.
- Loaded transformed data into AWS Redshift for warehousing.
- Delivered dynamic and actionable insights through Tableau dashboards.
Impact
- Boosted marketing ROI by 35% with personalized analytics dashboards.
- Streamlined data ingestion, reducing manual integration time by 50%.
- Improved campaign performance tracking with unified, real-time data insights.